by Abi Fletcher
For decades, college has been promoted as a reliable investment in the future. But as tuition rises across the United States, students are increasingly asking a pressing question: Is the experience worth the cost?
The cost of higher education has increased significantly. Average tuition and fees at private four-year colleges reached about $45,000 for the 2025–26 academic year, according to the College Board. Public universities averaged nearly $12,000 per year for in-state students. Long-term trends show a similar pattern. College tuition has risen far faster than inflation over the past two decades, increasing by more than 180% since 2000, based on data compiled by Official Data.
Oklahoma Baptist University reflects this broader trend as a private institution. Tuition, housing and fees can total tens of thousands of dollars each year. Many students rely on scholarships, financial aid or loans to cover the cost. Supporters of current pricing models argue that most students do not pay the full published price. Financial aid can reduce the overall cost, and some reports show net tuition has stabilized in recent years. Still, a lower net cost does not necessarily resolve concerns about value.
Students often measure value through their academic experience. Some report large class sizes, limited access to professors outside scheduled hours and general education requirements that do not clearly connect to career goals. However, Oklahoma Baptist University stands out in some of these areas. Students report that even in larger classes, professors are personable and effective teachers. Still, experiences vary by program and by school, and that inconsistency raises concerns.
Outcomes after graduation also factor into the discussion. While college graduates continue to earn more on average than those without degrees, the gap has narrowed. Recent data show workers without degrees now earn a higher percentage of what degree holders make than in previous decades.
Even so, college provides benefits that are difficult to measure. Students develop critical thinking skills, build professional networks and gain independence. Many careers still require a degree. However, rising costs have increased expectations. Students and families are making significant financial commitments, and in return, they expect clear academic value and strong career preparation.
As a result, universities — including Oklahoma Baptist University — face growing pressure to demonstrate that value. This can include improving access to faculty, expanding internship opportunities and providing transparent data on job placement and outcomes. Students also play a role. Choosing a college requires evaluating cost, academic programs and long-term return on investment — not just campus life or reputation.
The question is no longer whether college has value. It is whether that value consistently matches the price students are asked to pay. For many, the answer remains unclear.
