by Audrey Gaines In a classroom at Oklahoma Baptist University, marketing is not just theory—it is something unfolding in real time. For first-year assistant professor Caleb Roche, the line between classroom and career is intentionally blurred. “I have one foot in the classroom and one in the boardroom,” Roche has said of his approach, a balance that shapes how he teaches and how students learn. Roche joined OBU in 2025, bringing with him extensive experience in marketing leadership and entrepreneurship. According to his OBU bio, he is also the CEO of Club Creative, a marketing consulting and research firm he…